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How we work

A system, not guesswork.

Every client goes through the same three things: our audit system, an in-depth report, and a month by month plan for the first six months. Here is exactly what each one covers.

Free Scroll Audit
1. The audit system

Eight checks, run in the same order every time.

We built this system from real client audits. It finds the cause of a visibility problem before anyone spends money on a fix. Your free Scroll Audit is the short version. Clients get all eight checks.

  1. Business identityOne official name, address and phone, checked against state records. Everything else is measured against it.
  2. Google Business Profile and MapsCategory, reviews, hours, photos and pin location, plus live searches to see who shows up in the top spots and why.
  3. Listings across the webBing, Apple, Yelp, BBB, Facebook and industry directories. We search your phone number to find old or duplicate listings.
  4. Local membershipsChambers and associations you belong to, and the ones your competitors use that you do not.
  5. Your websiteTitles, headings, contact links, map, page structure and the code that tells Google what your business is.
  6. AuthorityWho links to you and mentions you, compared with the two businesses that outrank you.
  7. Competitors and coverage gapsFive to eight real competitors, and every publication, podcast and directory they appear in that you do not.
  8. AI search checkWhat Google's AI answers and assistants like ChatGPT say when someone asks for a business like yours, and which sources they quote.
2. The in-depth report

What you receive.

The audit becomes a written report in plain English. No jargon and no padding.

  • The one real problemStated in a single sentence. Most businesses have one main thing holding them back, and we name it first.
  • A ranked fix listEvery fix in order of impact, so the first hour of work goes where it matters most.
  • Your baseline numbersWhere you rank on Maps and in search today, from several points around your service area, so progress can be measured.
  • Competitor comparisonWho holds the top spots, what they have that you do not, and what it would take to close the gap.
  • Decisions that need youAnything that changes how your business appears in public is flagged for your sign-off before we touch it.
A real example

What a finding looks like.

From a real client report for a cabin rental business, name withheld. The big search terms were crowded. Three terms for the next town over were wide open, and together they bring about 3,200 searches a month.

How hard it is to rank, from 0 (easy) to 100 (very hard)
  • blue ridge cabins3,600 searches a month64
  • blue ridge cabin rentals4,400 searches a month50
  • north georgia cabin rentals2,400 searches a month50
  • ellijay cabin rentals1,300 searches a month14
  • ellijay ga cabins1,000 searches a month14
  • cabins in ellijay ga880 searches a month5

Red rows are the openings the report recommended going after first. Search volume and difficulty scores from Semrush, United States, October 2026.

3. The client journey

Your first six months, month by month.

This is the standard plan. Your audit decides the real order, because we fix the biggest problem first. Plans stay month to month the whole way through.

  1. Month 1

    Foundation

    We agree on goals, lock your official business details, fix anything blocking you from being found, and set up lead tracking so calls, forms and emails are counted. Baseline rankings are recorded.

  2. Month 2

    Profile and website

    Google Business Profile is completed and corrected. On-page fixes go live. The keyword plan is built from real search demand in your area.

  3. Month 3

    Listings and first re-check

    Listings are cleaned up so every one shows the same name, address and phone. We re-measure against the baseline at about 60 days and adjust the plan.

  4. Month 4

    Content that answers real questions

    Service and location pages are written around what customers actually ask, including the questions people now put to AI search.

  5. Month 5

    Trust and authority

    Review requests, local associations, and outreach to the publications and podcasts your customers already follow.

  6. Month 6

    Review and next plan

    A full re-measure against month one, a plain-English review of what moved and what did not, and a recommended plan for the next six months.

Every month you get a report showing leads and where they came from. Nobody honest can promise a ranking, so we promise the work, the measurements and a plan you can leave at any time.

See it before you pay for it.

Start with a free Scroll Audit. If we are a fit, you get a free homepage demo next.

Get my free demo